September 2021


People First Credit Union Launches Junior Savers Week

Runs from the 20th-26th September 2021


People First Credit Union is encouraging children in Portlaoise, Athy and Abbeyleix to start saving with their local credit union! The credit union launches its ‘Junior Savers Week’ this week (September 20th – 26th) to raise awareness on the importance of saving for the future.  

During the week, credit unions will be running a number of initiatives to raise awareness about the importance of children saving.

Studies* show that giving kids hands-on, real-world experience with money is essential to prepare them financially for adulthood.

In a focus group of Irish parents conducted by the Irish League of Credit Unions and insights company Parents and Brands,* many parents confirmed that physical experiences – like putting coins in piggy bank or savings account or shopping with a list, was the best way to teach children about money.

As part of the week, People First Credit Union has launched a Junior Savers Reward Scheme. Junior Savers Sticker cards will be made available to members. Each time a child lodges money into their account, a sticker will be placed on the card, and a reward is given they complete it. People First have also launched a short story competition for children aged 12 and under.

The Credit Union has also partnered with educational company Twinkl, to provide free, educational resources for children in primary school, called ‘Start Money Smart’ specifically focused on finance and money. All the materials are available for parents and teachers to download on Twinkl.ie.

For children, saving money in a credit union is a real benefit and teaches them the value of credit unions which are run by the community, for the community. Our junior savers are the future, and we will always be there for them in the future, for whatever financial assistance they might need, be it college, a new car, a holiday or their wedding day.”


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