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  • Credit Unions claim top spot in the Ireland Reputation Index 2025
Credit Unions claim top spot in the Ireland Reputation Index 2025

29 April 2025

Credit Unions claim top spot in the Ireland Reputation Index 2025

Three in a Row for Credit Unions as they top the Ireland Reputation Index 2025

Credit unions have been ranked as the most reputable organisation in Ireland, topping the Ireland Reputation Index 2025 for the third consecutive year. The annual study, based on the perceptions of over 5,000 members of the public, measures the level of trust, respect, admiration and esteem the public has for 100 of the largest, most familiar and most important organisations in Ireland, alongside 100 reputation, brand, purpose and ESG indicators.

With a reputation score of 82.4, credit unions were one of just two organisations to score in the ‘Excellent’ range. Credit unions ranked first in three out of seven key drivers of reputation - Citizenship, Conduct and Workplace as well as taking first place when the public were asked if they would Give them the Benefit of the Doubt in a crisis, Welcome them to their community and Recommend their Company.

An Post were ranked in second position in the study, with a score of 80.8, followed in third position by Boots Ireland, with an overall score of 79.5.

Welcoming the first-place ranking for 2025, Sean Dunne, from People First Credit Union said:

"Securing the top spot for the third year in a row reflects the consistent effort, dedication and focus that our volunteers and staff bring to serving our members. This recognition strengthens our commitment to doing things well and continuing to improve the credit union experience. We're proud to serve our local community and remain fully focused on maintaining the high standards this award represents."

David Malone, CEO of the Irish League of Credit Unions said:

“Being voted as Ireland’s most reputable organisation for the third consecutive year is a true honour and a testament to the enduring trust and respect that members place in credit unions. This recognition highlights the critical role credit unions play in supporting communities nationwide. As we continue to grow and evolve, our focus remains firmly on fostering trust, building meaningful connections and delivering value to those who rely on us every day.”

Credit unions were perceived to be the most Down to earth, Fair, Flexible, Genuine, Sincere and Straight forward organisation amongst the 100 studied. Credit unions continue to stand as a vital pillar in local communities. These results are a reflection of the trust placed in credit unions by the public, as well as the deep appreciation for our personalised, community-driven approach.


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Credit Unions claim top spot in the Ireland Reputation Index 2025

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Portlaoise Branch

Address:
Head Office James Fintan Lalor Avenue, Portlaoise, Co. Laois, Ireland, R32 XE18
Tel:
057 862 2594
Email:
info@peoplefirstcu.ie
Web:
www.peoplefirstcu.ie
Latitude:
53.0316443
Longitude:
-7.2995889
We're Open:
Tuesday 09:15 - 17:00
Wednesday 10:00 - 17:00
Thursday 09:15 - 17:00
Friday 09:15 - 18:00
Saturday 09:15 - 13:00

Abbeyleix Branch

Address:
Credit Union House Main Street, Abbeyleix, Co. Laois, Ireland, R32 XHH0
Tel:
057 862 2594
Email:
info@peoplefirstcu.ie
Web:
www.peoplefirstcu.ie
Latitude:
52.9120133
Longitude:
-7.3521341
We're Open:
Tuesday 09:15 - 17:00 *
Wednesday 10:00 - 17:00 *
Thursday 09:15 - 17.00 *
Friday 09:15 - 18:00
Saturday 09:15 - 12:45

Closed for lunch Tuesday - Thursday from 12.30 pm to 1.30 pm.
Open through lunch on Friday.

Athy Branch

Address:
13-14 Emily Square, Athy, Co. Kildare, Ireland, R14 XV40
Tel:
057 862 2594
Email:
info@peoplefirstcu.ie
Web:
www.peoplefirstcu.ie
Latitude:
52.9912234
Longitude:
-6.9852183
We're Open:
Monday 09:30 - 17:00 *
Tuesday 09:30 - 17:00 *
Wednesday 10:00 - 17:00 *
Thursday 09:30 - 17:00 *
Friday 09:30 - 18:00

Closed for lunch Monday - Thursday from 12.30 pm to 1.30 pm.
Open through lunch on Friday.

Stradbally Branch

Address:
Unit 2 SuperValu Shopping Centre, Stradbally, Co. Laois, Ireland, R32 KX94
Tel:
057 862 2594
Email:
info@peoplefirstcu.ie
Web:
www.peoplefirstcu.ie
Latitude:
53.017546
Longitude:
-7.150798
We're Open:
Tuesday 09:15 - 17:00 *
Wednesday 10:00 - 17:00 *
Thursday 09:15 - 17:00 *
Friday 09:15 - 18:00 *
Saturday 09:15 - 13:00

Closed for lunch Tuesday-Friday from 12.45pm to 1.30pm.

Loan Office opening hours ¦ Foreign Exchange opening hours

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People First Credit Union Ltd is regulated by the Central Bank of Ireland. Reg No. 137CU

Loans are subject to approval. Terms & Conditions apply. If you do not meet the repayments on your loan, your account will go into arrears. This may affect your credit rating which may limit your ability to access credit in the future.

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